Regen Reflections | Getting Grounded: Co-Creating Initiatives with Farmers

Join us for the next session of Regen Reflections, as we explore how to design initiatives that meet farmers’ needs as a priority and are context sensitive, while helping your organisation deliver on its targets

SAI Platform and Cool Farm are partnering to deliver Regen Reflections, an exclusive member-only webinar series, designed to support our communities in scaling regenerative agriculture. Over eight sessions, we’ll guide you on a ‘learning journey’ that combines our expertise to inspire action and drive meaningful change.

Regenerative Agriculture initiatives are all about farms, farming and the land. Traditionally procurement relationships however, have been focused on volumes and specifications. Designing initiatives that meet farmers’ needs as a priority and are context sensitive, while helping companies deliver on their targets, involves breaking through silos and establishing new stakeholder relationships.

Finding out what the pain points are for farmers and how regenerative agriculture approaches can address these pain points provides a springboard for co-creation. The steps involved include taking the time to learn about the perspectives and realities of the farmers in your supply chain, developing and testing a value proposition with trusted farmers, determining the scope and scale of what farmers would be willing and/or able to adopt and often segmenting growers according to willingness to engage.

In this webinar, you will benefit from case study examples of:

• How to build on your existing understanding of farmers to shape initiatives.

• How to adapt initiatives to the needs and preferences of local stakeholders.

• How to conduct a context analysis and use it to design initiatives.

A clear value proposition for farmers, aligned with your organisational goals, is key to securing the buy-in and resources necessary to action change. We are at a watershed moment for food systems, more is still needed, but innovative approaches to partnering within and beyond the value chain have the potential to serve farmers, companies and society at large.

Don’t miss out, REGISTER NOW and be part of the global movement to scale regenerative agriculture!