Regen Reflections – Session 9 | Making Trusted Claims Linking action on the ground with assurance

📅Thursday, May 28 | 3 – 4.30pm CEST
🌍 Online Event (SAI Platform members only, and CFA members only)

Regenerative agriculture offers immense potential for positive environmental impact, but how can we ensure that claims made about it are credible, consistent, and trusted across the value chain? This session will focus on how organisations are developing and substantiating trusted claims linked to regenerative practices implemented with farmers.

We will explore how practitioners move from on-the-ground action, working with farmers to adopt regenerative approaches, through to robust monitoring and measurement systems that underpin credible claims. The session will also look at how these claims are translated into clear, trustworthy messaging for both business-to-business audiences and end consumers, while maintaining transparency and integrity.

We will dive into case studies that demonstrate how trusted claims can be built and communicated effectively, highlighting both successes and challenges. Speakers will share insights from real-world projects, including lessons learned in ensuring consistency, avoiding overclaiming, and building confidence across the supply chain.