Project

Doñana Berry Sustainability

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Overview

The Doñana Berry Sustainability Project promotes sustainable berry production in the agricultural zone surrounding the Doñana Wetlands of Spain, an area of amazing biodiversity at risk of drying up.

Duration
2014 to 2020
Location
Spain
Commodity
Berries
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The challenge

Tourism, industrial use and agricultural irrigation, among other factors, have placed the Doñana Wetlands at considerable risk of drying up.

Crop production, the Doñana Wetlands (one of Europe’s most important ecological systems), and the livelihoods of an estimated 200,000 people are all under threat.

Sectoral change in berry production (strawberries, blueberries, blackberries and raspberries,) and improvements in water management practices will help preserve the Doñana Wetlands.

Objectives

  • Improve water management practices in berry production
  • Lead sectoral change by supporting and demonstrating more sustainable practices in the region

Support

Achievements

  • Creating stronger connections between farmers, businesses, stakeholders and governments to meet common sustainability goals
  • Empowering local farmers by providing best practice training with local experts via Ferdoñana
  • Increasing the optimisation of water management by farmers
  • Demonstrating the effectiveness of SAI Platform’s pre-competitive, knowledge sharing model.

Who's Involved

Project Members
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Coop

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Danone

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Iberfruta

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innocent drinks

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Marks & Spencer

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Migros

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SVZ

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Tesco

Special funding partner
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Coca Cola Foundation

Special project advisor
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WWF

Management team
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NIAB EMR

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Optiriego