InVivo Group Champions Regenerative Farming at Scale
30th June 2025
SAI Platform Annual Event 2025
SAI Platform’s largest field visit, hosted by InVivo Group, provides real-world perspectives from two French farms embracing regenerative agriculture at different stages of transition.
- Farmer, Sébastien Juillet’s 9-year journey shows how trial, error, and smart crop rotation build resilience and profits.
- Laurent Hubert’s integration of multi-species cover crops, no-till techniques, and performance monitoring tools shows how technology is supporting his farm’s environmental and economic sustainability.
- Both farms are piloting SAI Platform’s Regenerating Together Framework (RTF), proving how an industry aligned, flexible approach can support real progress across different farm systems.
A Journey Through Resilience: Sébastien Juillet’s Farm
The morning began in the Aube region at the farm of Sébastien Juillet, who has been practising regenerative agriculture since 2016 with support from Soufflet Agriculture and InVivo’s Sowing Good Sense sustainability programme. His highly diversified crop rotation, including wheat, barley, rapeseed, sunflower, hemp, and sorghum has significantly improved soil health, water retention and biodiversity, enhancing on-farm resilience.
Open about the steep learning curve, Sébastien shared lessons from his early setbacks and investments required in new equipment. However, nearly a decade later, his farm is a model of ecological and economic performance, delivering yields that match or surpass conventional neighbours, with fewer inputs and lower costs. His experience underscores the value of peer learning and practical experimentation in driving adoption.
Innovation in Practice: Laurent Hubert’s Approach
In the afternoon, the visit continued to Laurent Hubert’s farm in the Seine-et-Marne region, offering a contrasting yet complementary perspective. Having adopted regenerative practices since 2020, Laurent demonstrated the integration of no-till farming, extended crop rotations, and up to 10-species cover crops, including nitrogen-fixing legumes, which he refers to as “fertiliser plants.”
Laurent also emphasised the role of tailored data in supporting his transition, including soil fertility mapping and performance monitoring tools. This data-driven approach has enabled him to improve soil structure and moisture retention while aligning ecological practices with economic sustainability.
“We didn’t just see regenerative agriculture today—we felt it. In the soil, in the systems, and in the passion of the farmers leading the way.”
Brigid McAleer, Communications Director, SAI Platform.
Framework in Action: Regenerating Together
Prior to the visit, both farms had piloted SAI Platform’s Regenerating Together Framework (RTF), an industry aligned, outcome-based tool designed to adapt regenerative principles to diverse local conditions. The field visit gave participants a first-hand look at the framework’s flexibility and effectiveness across different farm types and transition stages.
A Value Chain Perspective
InVivo Group’s commitment to regenerative agriculture extends beyond the farm gate. The visit highlighted the group’s broader initiatives—from low-carbon fertiliser production and biodiversity metrics to new economic models linked to crop rotation. Through its Sowing Good Sense programme, InVivo is mobilising a network of companies, agronomists, and technical experts to enable scalable, measurable transformation across the agricultural value chain.
This field visit offered participants an invaluable and tangible view of regenerative agriculture in practice, demonstrating both the complexity and the potential of the transition. It highlighted that regenerative agriculture is not a one-size-fits-all solution, but rather a context-specific, evolving process that requires commitment, collaboration, innovation, and time.