We welcome Asahi Group as a SAI Platform member
17th March 2025

“Joining SAI Platform is one of the key initiatives to step up our efforts on sustainable agriculture and meet our 2030 goal of sourcing sustainable barley. Together with peers, we are committed to driving meaningful progress in our supply chain.”
Tomas Veit, CEO, Asahi Global Procurement
Asahi Global Procurement is the global strategic procurement arm of Asahi Group Holdings Ltd., a leading company in beer, alcohol, non-alcohol beverages, and food. Founded in Japan in 1889, Asahi Group has a long-standing commitment to innovation and quality, bringing together iconic brands and the expertise of renowned breweries with rich histories spanning centuries.
Its globally recognised portfolio includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. With a presence in Japan, Europe, Oceania, and Southeast Asia, Asahi Group provides over 10 billion litres of beverages worldwide.
To learn more about Asahi, visit their website website.