Driving sustainability progress in the European beef sector
6th December 2024
The European Roundtable for Beef Sustainability (ERBS) is proud to unveil a new Progress Report video, showcasing the strides made by the European beef industry towards building a more sustainable and resilient beef sector. This initiative recognises the credible, data-backed progress achieved and aims to expand the scale and impact of the ERBS’s collective efforts.
For the past six years, the ERBS has been at the forefront of uniting organisations across the beef value chain to drive sustainability in Europe. By embracing diverse production systems and empowering stakeholders to develop locally relevant solutions, the ERBS is spearheading a transformative transition toward a more sustainable food system.
The Progress Report video highlights the groundbreaking collaboration within the European beef industry. Never before has the sector worked together so cohesively to enact positive change. The video features ERBS members and their achievements, offering a comprehensive look at the advancements made across key areas of sustainability.
The ERBS has set bold sustainability targets, and its progress is demonstrated by data-backed reporting which shows that the EBRS has:
- Reached 250,000 farmers
- Engaged in over 100 activities
- Examples of positive progress in every outcome area
To ensure inclusivity and maximum accessibility, the Progress Report video is available with subtitles in multiple languages, including English, French, German, Polish, and Italian. This effort underscores the ERBS’s commitment to collaboration and shared progress, emphasising that the challenges facing the industry require collective solutions.
By uniting stakeholders and setting bold sustainability targets, the ERBS continues to lead the charge for a sustainable future for European beef. The Progress Report video serves as both a celebration of achievements and a call to action for further collaboration and innovation.