New ERBS webpage goes live

People around the world can now find out more about beef sustainability activity within Europe as the European Roundtable for Beef Sustainability (ERBS) launches a new webpage.

Today’s release of the ERBS webpage aims to raise awareness and understanding of how the ERBS is working to improve the sustainability of beef production. Visitors are guided through key elements such as the initial beef sustainability targets that were set in 2018 and the engagement with on the ground Platforms in the biggest beef producing countries in Europe.

New features include a Resource Centre where key documents are available on the procedures of ERBS Platform activity and governance contacts. There is also an extensive Frequently Asked Questions (FAQs) section that provides general information about the ERBS and explains in more detail the targets and Platforms.

“The ERBS brings stakeholders together pre-competitively to coordinate and accelerate the delivery of sustainability in the beef industry.” said Bulle Pouzoulet, ERBS Manager.

“This refreshed webpage and up to date resources provide a baseline for interested stakeholders from producers, allied industry, processors, retail and food service and civil society to get in touch with the ERBS, start a conversation and become a part of improving the sustainability of beef production.”

The ERBS was launched in 2018 and has six officially recognised Platforms across Europe in France, Germany, Ireland, Italy, Poland and the UK. Together these Platforms cover the activity of 214,000 farmers and are working towards eight sustainability outcome targets that encompass greenhouse gas emissions, animal medicines, animal health and welfare, and farm management.